A strange Hollywood brand fight is now heading to court.
A Malibu skincare company best known for selling a $56 cream marketed for penis “plumpness” and anti-aging says Brad Pitt’s skincare line is confusing customers and hurting its business.
The company, Beau D., filed a lawsuit against Pitt over the name of his skincare brand, Beau Domaine.
The lawsuit claims the names are too similar and create unfair competition under California law.
According to the filing, Beau D. says it tried to settle the issue privately before going to court but those efforts failed.
The company is now asking for more than $75,000 in damages and wants a judge to force a name change for Pitt’s skincare line.
Despite the attention online, there is no claim that Pitt ever used, promoted, or had any connection to Beau D.’s products.
The dispute is strictly about branding and trademark confusion.
Beau D. has built attention online partly through edgy marketing, including a sperm-shaped cursor on its website and product descriptions focused on male enhancement and anti-aging claims.
What the lawsuit shows
- Beau D. filed the lawsuit in California
- The company sells a $56 cream marketed for male enhancement
- Brad Pitt’s skincare line is called “Beau Domaine”
- Beau D. claims the names are too similar
- The lawsuit seeks over $75,000 and a forced rebrand
The bigger question
The case shows how crowded celebrity skincare and wellness branding has become.
As more celebrities launch beauty products, smaller companies are increasingly fighting to protect names, logos, and brand identity before bigger stars dominate search results and public attention.
It also raises questions about whether consumers are truly confused by similar luxury brand names or whether lawsuits like this are partly about gaining publicity in a crowded market.
What happens now
The lawsuit could lead to settlement talks, a rebrand fight, or a court decision over whether the names are legally too close.
If the case moves forward, trademark experts and branding analysts will likely weigh in on how much confusion actually exists between the two skincare companies.
What we still don’t know
- Whether Brad Pitt plans to fight the lawsuit in court
- Whether Beau D. can prove actual customer confusion
- Whether the case will settle before trial
Transparency notes
Published: May 28, 2026. No major post-publication update has been logged.
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Sources
External source links were not provided in this article body. Our editors reference publicly available materials and update stories as new verified information arrives.