A Los Angeles-based Jade Phoenix is going viral after revealing a surprising way she boosts her earnings on food delivery apps.
Instead of just dropping off orders, Phoenix includes carefully staged photos of deliveries featuring her pedicured feet in the frame.
The idea is simple but strategic. She claims it appeals to a niche audience and leads to higher tips after delivery.
The tactic gained traction on Threads, where her post racked up over 70,000 likes, sparking curiosity and copycats across the gig economy.
According to Phoenix, the results speak for themselves. She reports receiving an extra $20 to $50 in tips on otherwise standard deliveries.
Other drivers who tested the method say they’ve seen similar bumps in earnings.
The trend highlights a bigger reality in gig work. With limited interaction between drivers and customers, many are experimenting with creative ways to stand out and increase income.
From personalized notes to themed delivery photos, small touches can make a noticeable difference.
Phoenix has leaned fully into the moment. She now even promotes a “pedicure allowance” via Venmo, encouraging supporters to contribute directly if they enjoy her content.
Not everyone is convinced, though. Some critics argue the approach blurs professional boundaries, while others see it as simply smart marketing in a competitive space.
Either way, the story is another example of how gig workers are adapting fast in an evolving digital economy where attention can translate directly into dollars.