Director Jason Strickland Spearheads Simi Valley’s ‘Hollywood 2.0’ with Drama ‘The Friendly’

Filmmaker and mental‑health advocate Jason Strickland is putting Simi Valley on the map as a new film hub with his latest movie “The Friendly,” shot locally and streaming now globally.

Here’s what we know

Read this especially if you’re interested in regional film production, the changing landscape of Hollywood, or community‑driven storytelling.

What Just Happened

Jason Strickland, a Simi Valley native with decades in TV and film, is promoting a vision called “Simi Valley Hollywood 2.0.” His newest feature, The Friendly, is set entirely in Simi Valley, and marks a push to redefine how and where movies are made.

The film was shot in locations like Corriganville Park and features notable actors including Casey Deidrick and Joe Mantegna. It’s now streaming on Prime Video and touted as the first of several “message films” under Strickland’s banner, In The Light Productions.

What Makes This Movement Different

• Local‑first production: Simi Valley is being positioned as a cost‑effective, film‑friendly alternative to traditional Hollywood locations.
• Community and purpose: The Friendly centers on themes of trauma, mental health and human resilience. Strickland says filmmaking in his hometown allows for both storytelling and meaningful local impact.
• Economic and infrastructural shift: The city has seen growth in production days, and Strickland highlights streamlined permitting and local infrastructure that makes Simi attractive for filmmakers.

Why This Matters

• Regional film hubs: As production costs rise in traditional centers, cities like Simi Valley offer an alternative for both indie and studio projects.
• Local storytelling: The setting gives authenticity to The Friendly and opens doors for community engagement in film production.
• Workforce and opportunity: With more productions locally, jobs, training and ancillary economic benefits follow,  from crews and catering to local business impact.
• Mental‑health focus: The film’s subject matter aligns with Strickland’s advocacy, bringing attention to socially relevant topics through entertainment.

The Bottom Line

With The Friendly streaming and Simi Valley rebranded as “Hollywood 2.0,” the city is stepping into the spotlight as more than a backdrop — it is a filmmaking destination in its own right.

If you follow media trends, local economic development or storytelling that connects place and purpose, this story captures the intersection of creative industry, community identity and regional growth.