Japanese Designer invents a Rounded-Bottom Beer Bottle made for the beach

He designed a beer bottle to stick in the sand. The internet saw something very different.

Japanese designer Kenji Abe’s new bottle shape went viral on social media as thousands of users compared it to an adult toy.

We all want to relax at the beach with a cold drink. But a new design meant to solve a simple beach problem has turned into a massive global joke.

What Happened

Japanese designer Kenji Abe wanted to make beach drinking easier. In 2023, he made a beer bottle with a round bottom. He said the shape lets you push the bottle straight into the sand so it does not tip over.

Two years later, the design went viral on X. People did not see a helpful beach tool. Instead, thousands of users pointed out that the bottle looks exactly like a butt plug.

The post got thousands of likes and shares. Even police accounts and doctors joined the online joke, warning people not to use the bottle the wrong way.

What the design details show

• 1 round bottom designed to push easily into beach sand.
• 2 years between the first design show in 2023 and going viral in 2025.
• 9,000 likes on a single comment pointing out the funny shape.
• 0 actual bottles sold in stores yet, as this is still just a concept.
• 1 major design event where the work was first shown to the public.

The Bigger Question

How does a clean design go so wrong? Designers spend months working on ideas, but they can easily miss how the public will see their art. It makes you wonder how many eyes saw this bottle before it went public, and why nobody spoke up about the shape.

The Other Side

Kenji Abe says the bottle is just for enjoying the sea and the sky. He wanted to help people who do not have tables on the sand. This argument makes sense because the bottle does solve the tipping problem, but it is hard to ignore what the shape looks like to everyone else.

What Happens Now

This design is still just an idea and not a real product you can buy. ER doctors hope it stays that way. If a company ever makes these bottles, they might have to change the shape to keep people safe.

What We Still Don't Know

• Will Kenji Abe change his design after all the online jokes?
• Does any beer company want to make this bottle for real?
• How many other designs get stopped because they look like adult toys?