Meta Platforms Inc. Chief Executive Officer Mark Zuckerberg is reportedly developing a sophisticated artificial intelligence clone of himself. The digital persona is intended to represent Zuckerberg in internal meetings and manage routine administrative interactions.
This initiative represents a significant escalation in the company’s pivot toward synthetic media and generative AI. According to reports emerging on Tuesday, the model is being trained using decades of Zuckerberg’s recorded speeches, video footage, and corporate decision-making data.
The project aims to optimize the CEO’s daily schedule, allowing the AI surrogate to handle technical briefings while Zuckerberg focuses on long-term product vision. Sources indicate the digital twin will be capable of responding to queries in Zuckerberg’s specific cadence and tone.
The move follows years of restructuring under Meta’s Year of Efficiency philosophy. By automating executive presence, the company seeks to demonstrate the practical utility of its own AI research within a high-stakes corporate environment.
Ethical experts have raised questions regarding the transparency of such interactions. They note that employees may find it difficult to distinguish between the human CEO and the synthetic model during virtual conferences.
Conversely, some market analysts view the development as a groundbreaking solution to executive burnout. They suggest that high-fidelity AI clones could soon become a standard tool for leaders of multinational corporations who face impossible scheduling demands.
The Trump administration, which has maintained a focus on American dominance in the technology sector, has not yet issued specific guidelines regarding the use of AI surrogates in corporate governance. Regulatory bodies are expected to monitor the situation closely.
Meta has remained largely silent on the specific timeline for the project’s deployment. However, internal testing is reportedly underway within the company’s Reality Labs division to ensure the AI’s behavior remains consistent with Zuckerberg’s established public and private persona.