'Primate' and 'Greenland 2' Hit Theaters as 'Seeds' Trailer Drops

Paramount’s 'Primate' Swings into the Top Spot

The theatrical landscape is witnessing a fascinating clash of genres this weekend as Paramount’s high-concept sci-fi thriller "Primate" swings into the top spot, narrowly outpacing the high-stakes disaster sequel "Greenland 2: Migration." As the industry looks toward the first quarter of the year, the arrival of these two tentpoles, combined with the continued dominance of James Cameron’s latest epic and a poignant new trailer for the documentary "Seeds," signals a robust start for cinema. Paramount Pictures has much to celebrate as "Primate," directed by Johannes Roberts and starring Troy Baker, pulled in a solid $1.4 million during its Thursday night previews. The film, which has been shrouded in mystery throughout its production, follows a group of scientists whose experiments on primate intelligence take a dark, unexpected turn. Critics have praised the film for its claustrophobic atmosphere and Baker’s intense lead performance, which marks a significant cinematic transition for the acclaimed actor. Industry analysts suggest that "Primate" is benefiting from a lack of direct sci-fi competition, carving out a niche for audiences looking for intellectual thrills over standard action fare. The narrative delves deep into the ethical boundaries of genetic enhancement, asking uncomfortable questions about the nature of consciousness and the responsibilities of creators toward their creations.

The Return of the Garrity Family in 'Greenland 2: Migration'

Meanwhile, Gerard Butler returns to the screen in "Greenland 2: Migration," the highly anticipated sequel to the 2020 surprise hit. The film earned $900,000 in its opening previews, a respectable figure that suggests strong word-of-mouth among fans of the original disaster flick. Directed by Ric Roman Waugh, "Migration" picks up after the Garrity family survives the initial comet impact, forcing them to leave the safety of their Greenland bunker to traverse a frozen, desolate wasteland in search of a new home. The sequel expands the scale of the first film, moving from a survival thriller to an expansive post-apocalyptic odyssey. While it trailed "Primate" in the early hours, the Butler-led vehicle is expected to have a long tail throughout the weekend, particularly in mid-market regions where the actor remains a major draw. The film focuses heavily on the atmospheric cooling following the comet impact, which makes survival nearly impossible on the surface, pushing the characters to their absolute physical and emotional limits. Morena Baccarin also returns, providing the emotional core of a family trying to stay together in a world that has literally fallen apart.

'Avatar: Fire and Ash' Reaches New Box Office Heights

While the newcomers battle for the top spot, James Cameron’s "Avatar: Fire and Ash" continues to rewrite the record books. The third installment in the Pandora saga officially crossed the $321 million mark at the domestic box office this week. Despite being in its second month of release, the film’s hold remains unprecedented, dropping less than 20% week-over-week. "Fire and Ash" introduces audiences to the "Ash People," a more aggressive tribe of Na’vi, and the visual spectacle of the volcanic regions of Pandora has proven to be an irresistible draw for repeat viewings and IMAX screenings. Disney and 20th Century Studios are reportedly eyeing a domestic finish well north of $600 million, which would further solidify the franchise’s status as the gold standard for modern blockbusters. The film's use of new volcanic filming techniques and advanced motion capture has set a new bar for visual effects, ensuring that the Avatar brand remains the pinnacle of the theatrical experience. Key highlights of the film's current run include:

• Consistent sell-outs in premium large format (PLF) theaters and IMAX 3D.
• Strong international performance, particularly in Asian and European markets.
• Growing merchandise sales linked to the new "Ash People" characters and creatures.

'Seeds' Trailer Highlights a Fight for Heritage

Away from the flashing lights of big-budget spectacles, the documentary world received a significant jolt with the release of the first official trailer for "Seeds." This Oscar-shortlisted film has already garnered significant buzz on the festival circuit and is now poised for a wider cultural moment. "Seeds" follows the lives of several Black farming families in the American South who are fighting to protect their ancestral lands from corporate encroachment and systemic legal hurdles. The trailer highlights the deep emotional connection between the farmers and the soil, framing their struggle not just as a legal battle, but as a preservation of heritage and identity. The documentary’s inclusion on the Academy’s shortlist has brought a renewed focus on the issues of land loss and agricultural justice, and the trailer’s release has already sparked widespread conversation on social media. The cinematography captures the raw beauty of the rural landscape, contrasting it with the sterile environments of the courtrooms where the families' futures are often decided. As the film prepares for its wider release, it stands as a powerful testament to resilience and the enduring importance of land ownership in the pursuit of equity. The weekend’s diverse offerings reflect a changing theatrical strategy where high-concept thrillers, disaster franchises, and socially conscious documentaries can coexist to serve a wide array of audience interests.