Reinventing yourself in the City of Angels is a classic tale, but nobody expected a reality TV villain to use the ashes of his own home to build a serious path to the mayor’s office.
WHAT HAPPENS NEXT? Spencer Pratt was once the man the world loved to hate on MTV, but he is now a red-hot political contender. After losing his Pacific Palisades home in the devastating Palisades Fire last year, he turned his personal rage into a campaign against the current leadership. He blames Mayor Karen Bass for a "negligent" disaster response and has made cleaning up the city his primary mission.
In a move that has blindsided the political establishment, a "Pratt Pack" of mega-donors has emerged. Billionaire hedge fund manager Dan Loeb, gaming giant Bobby Kotick, and crypto twins Cameron and Tyler Winklevoss have all cut checks for the campaign. Even Hollywood heavyweight Haim Saban, a long-time Democratic powerhouse, has crossed lines to support the insurgent candidate.
The momentum is showing up in the numbers. A new Emerson College poll shows Pratt jumping from 10% in March to 22% today. While Mayor Bass still leads with 30%, the gap is closing fast as the June 2 primary approaches. If Pratt keeps this pace, he could force a down-to-the-wire runoff in November that nobody saw coming.
What the money/evidence shows
22%: Pratt’s current polling percentage, more than double his support from two months ago.
- $538,000: The total raised by the campaign from January through mid-April.
- 18,000: The number of structures destroyed in the Palisades Fire that Pratt blames on city leadership.
- 3.3 Billion: The estimated net worth of donor Haim Saban, who is backing Pratt.
- $1,800: The maximum individual donation amount contributed by several celebrity backers.
THE BIGGER QUESTION
Is Los Angeles actually ready for a "hyper-reality" mayor, or is this just the ultimate publicity stunt? Pratt is using AI-generated videos to portray himself as a Batman-like savior while depicting Mayor Bass as the Joker. It raises the question of whether voters are genuinely supporting his policies or if they are simply so frustrated with the status quo that a "reality villain" feels like a safer bet than a career politician.
THE OTHER SIDE
Critics of the campaign claim that Pratt is simply "exploiting the grief" of fire victims to get back into the spotlight. Mayor Karen Bass and her supporters argue that his campaign is built on high-octane stunts and "violent" AI imagery rather than real solutions for homelessness or safety. They insist that his lack of experience makes him a dangerous choice for a city with a multi-billion dollar budget. However, political strategists note that his debate performance was surprisingly solid, proving he has done his homework on the city's gritty day-to-day problems.
WHAT HAPPENS NOW
The race is entering its final sprint before the June 2 vote. If no candidate gets over 50%, the top two will head to a general election in November. Pratt is currently holding second place, which would put him on a direct collision course with Bass. His supporters are betting that his anti-establishment message will continue to catch fire as more people look at the ruins of the Palisades and demand a change.
WHAT WE STILL DON'T KNOW
- Will the "Batman" AI videos help him with younger voters who currently favor other candidates?
- How will the Democratic establishment react if their biggest donors continue to jump ship?
- Can a Republican-leaning candidate actually win a one-on-one fight in a deep blue city?
SOURCE NOTE
Information from The Ankler, Emerson College Polling, and the New York Times. All campaign contributions are based on public disclosure filings. Spencer Pratt is a candidate for the office of Mayor; all accusations of negligence against current city officials are political claims.