The Euphoria Season 3 premiere event in Los Angeles has become a focal point of social media discussion following a captured moment between actress Sydney Sweeney and music executive Scooter Braun. Footage from the red carpet and after-party area shows the pair engaging in a public display of affection.
The video was initially highlighted by social media personality Dom Lucre, who framed the encounter as breaking news. The clip quickly gained traction across platforms, garnering millions of views within hours of the premiere's conclusion.
Sweeney, known for her roles in The White Lotus and Anyone But You, returns to her breakout role as Cassie Howard in the long-awaited third season of the HBO drama. Her appearance alongside Braun, a prominent figure in the music industry, has surprised many followers of celebrity culture.
Public reaction to the pairing has been significant. On platforms like X and Instagram, users have expressed a range of sentiments, from surprise at the unexpected nature of the relationship to commentary on the couple’s professional backgrounds and the age difference.
Scooter Braun has long been a polarizing figure within the entertainment industry due to his history managing high-profile artists and his previous business dealings. His presence at the premiere alongside one of Hollywood’s most visible stars has prompted extensive online debate and meme creation.
Despite the online scrutiny, the video appears to show the couple in a candid and positive interaction during the celebration of the show's return. While celebrity PDA is a common occurrence at major industry events, the specific combination of Sweeney’s current stardom and Braun’s reputation has ensured the footage remains a top trending topic.
Neither Sweeney nor Braun has issued a formal statement regarding the nature of their relationship. The premiere marks the official return of the series after several production delays. It remains one of the most-watched programs on television, with this latest social media event increasing the digital footprint of the Season 3 launch.