When a hero makes fun of the people they are supposed to save, the fans might just stay home. This is the risk facing a massive summer film that was supposed to be a sure hit.

WHAT HAPPENED

Milly Alcock is the star of the new "Supergirl" movie. She recently got into a fight on social media with people who did not like the film's direction.

She mocked "Christian dads" who had concerns about the movie. Now, the data shows that many people who usually buy tickets are losing interest.

Warner Bros. is watching the numbers drop as the film gets closer to its June 26 release. They are worried the film will not meet its goals for the summer.

WHAT THE EVIDENCE SHOWS

The film opens in theaters on June 26.

• New data shows a sharp drop in expected ticket sales.
• The star's social media posts caused a large wave of backlash.
• Warner Bros. is now tracking the film's appeal every day.
• Marketing experts say the film is losing its broad appeal.

THE BIGGER QUESTION

Can a movie star still be a star if they do not like their audience? We live in a time where one post can cost a studio millions of dollars.

Should actors stay quiet to protect the work of hundreds of other people? This story makes us wonder if the era of the "untouchable" movie star is over.

WHAT HAPPENS NOW

Warner Bros. has less than one month to fix the image of the film. They may change their ads to focus more on the story and less on the star.

If the numbers do not go back up, this could be one of the biggest losses of the year. Regular moviegoers may decide to spend their money on other summer hits instead.

WHAT WE STILL DON'T KNOW

1. Will Milly Alcock say sorry for her comments?
2. Will families still take their kids to see the movie?
3. How much money will the studio lose if the tracking stays low?

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