Media personality Tucker Carlson launched a line of apparel today featuring the phrase “Low IQ,” serving as a direct rebuttal to recent public insults from President Donald Trump.
The merchandise launch comes less than 24 hours after the President criticized Carlson and several other high-profile conservative figures in a social media broadside.
On Thursday afternoon, President Trump utilized Truth Social to target Carlson, Megyn Kelly, Alex Jones, and Candace Owens, labeling them “nut jobs” and “low IQ” individuals.
The President’s remarks were a response to the group’s opposition to the administration’s military posture regarding the ongoing crisis in the Middle East.
Friction between the White House and Carlson has escalated since Easter Sunday, when the President issued a series of expletive-laden threats aimed at Iranian civilian infrastructure.
Carlson, who has become a vocal critic of the conflict, described the President’s rhetoric as “vile” and “evil” during a recent episode of his video podcast.
The new “Low IQ” hats, available in red, gray, and blue, are currently retailing for $35 on the official Tucker Carlson Network digital storefront.
Promotional advertisements for the headwear invited “nut jobs, troublemakers, and third-rate podcasters” to purchase the items, directly repurposing the President's own language from his Thursday evening posts.
The launch has sparked immediate online debate, highlighting a deepening ideological schism within the conservative movement during the second year of the Trump-Vance administration.
While Carlson’s audience has largely embraced the merch as a symbol of anti-war sentiment, Trump loyalists have dismissed the move as a grift.
Some administration supporters accused Carlson of betraying the “America First” agenda by siding against the President during a period of heightened national security.
This rift has also involved other political figures, such as Marjorie Taylor Greene, who recently expressed concern over the President’s rhetoric toward Iran.
As of Friday afternoon, the White House has not issued a formal response to the merchandise launch or the continued criticism from the podcaster.
The feud signals a significant realignment of influential media voices that were once stalwarts of the President’s political base.